Brave New World focuses on the concept of humans being treated like machines, or robots, that can be programmed to do something. Mustapha Mond, their leader, believes that all men are useful in the industry and should be put to work. He says, “And if they [people] cannot tend the wheels…The corpses of a thousand men and women would be hard to bury or burn” (Huxley 43). Their society is based on industry. They believe that someone needs to be in control of every aspect of people's lives, and if people do not work, there is no use for them. Therefore, they create their people preprogrammed to "enjoy" certain things like work. There is no individuality in their creations of people whatsoever. They decide what "kind" of people they want to create, and this is based on quality in the workplace. For example, they create the not-so-smart people to be factory workers and the more intelligent to be scientists.
The controllers manipulate their people by telling them that the "poor pre-moderns were mad and wicked and miserable. Their world didn't allow them to take things easily, didn't allow them to be sane, virtuous, happy" (41). They are trying to convince them that the valued human experiences like family, monogamy, and desire, are useless and are not needed in order to be happy. They try to say that the "poor pre-moderns" were unhappy with all of these things, and life back then was nothing compared to what it is now. All the controllers are doing is creating robots that they think are making the world a better, easier place to live in. There is no such thing as families or other loyalties besides the industry.
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